Resumen en español

This work deals with the problem of comparing the competitiveness of tourist destinations as a multicriteria ranking problem. Comparing tourist destinations is a complex problema because they present wide heterogeneity between them. The Crounch-Ritchie model is used as the main approach for analyzing tourist the competitiveness of tourist destinations. Thereby, we structure the problem as a multicriteria ranking problem for comparing and ranking the destinations with highest competitiveness as the preference direction. For this project, we use the main tourist destinations in the Northwest of Mexico as case study. The ranking of tourist destination is based in their competitiveness, however with the multicriteria analysis proposed, it is possible to use any particular group of the attributes to choose a coherent family of criteria. This process is performed in two steps, the first one uses the ELECTRE III method to construct a valued outranking relation and the second one, a multi-objective evolutionary algorithm for exploiting those relations, and generate the ranking of destinations.