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    • Consumer emotional attachments to a brand 

      Ramírez, Alejandra; Ramírez, Ángela Milena (Bogotá : Universidad Externado de Colombia, 2018.Maestría en MercadeoFacultad de Administración de Empresas, 2018-01)
      The present work is a research focused on investigating how to create emotional connections between service station customers and a brand. This exploration arises from a real problem, because the EDS currently does not ...