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    • El centro comercial como tercer lugar 

      Jurado Tachack, Alejandro; Cortés Gómez, David Augusto (Bogotá : Universidad Externado de Colombia, 2018.Maestría en MercadeoFacultad de Administración de Empresas, 2018-02)
      This current study clarifies the marketing discipline of place as part of the marketing mix and the link with malls. Drawing from only resource exchange the document problematizes the assumption that place is merely physical ...