Biblioteca digital

AC. Programas

Estructuración de un modelo de negocio para una empresa de consultoría en desarrollo gerencial (CEO SAS)

The present degree work describes the author entrepreneurship, for the development of the business model of a company of consultancy in managerial development (CEO), involving the knowledge acquired in the MBA, integrated and put at the service of the entrepreneur and of the proposed model, giving theoretical foundation to the project. Specifically, the CEO's value proposition is presented, based on the analysis of the needs of the relevant stakeholders of the organization, which constitutes an element of input for the development of the business model, using the CANVAS methodology. Likewise, it describes the application of tools such as Porter forces analysis, DOFA and risk analysis, to elaborate strategic planning and presents the development of the marketing strategy based on the analysis of the 4Ps, focusing on the strategic objectives related to sales. Finally, information is provided for the establishment of the financial model for the start-up of CEO, considering the key activities of the action plan and marketing plan strategies.

Metodología para la mejora de procesos en sistemas de gestión de compras e inventarios en la empresa Mundimotos

La administración de inventarios tiene una partida doble entre las áreas financiera y comercial, por un lado, se requiere utilizar la menor cantidad de recursos económicos posibles, pero de otra parte se debe mantener un adecuado nivel de inventario para prestar un buen servicio al cliente a fin de ser lo más competitivos posibles en el mercado. Este dilema requiere para las gerencias modernas balancear adecuadamente sus compras, inventarios y recursos financieros. En los negocios de repuestos de motos, considerados de retail, la compra adecuada y el manejo eficiente de los inventarios se convierten en el factor clave para el crecimiento organizacional, pero encontrar ese balance financiero y comercial requiere metodologías adecuadas que lleven a equilibrarlo, pero que a su vez permitan mejorar la toma de decisiones, para ello la aplicación de la clasificación ABC y de las curvas de intercambio permitirá revaluar en la organización los procesos actuales logrando impactar con ellos la gestión y administración de los inventarios.

Plan de negocios solución para restaurantes “Da' gusto”

Da'Gusto is the presentation of a technological solution proposition for restaurants, based on two main concepts that are the digital economy and the change of consumer behavior. Analyzing the restaurants business model and taking knowledge from the personal experience of the authors, it has been identified several consumer dissatisfaction points and the lack of technology in the service provided comes evident. In the document, we present a context analysis of the situation, the description of the problem, a market research and the objectives. The information allows developing the proposal, based on the development of an application for restaurants that allows consumers to perform the interaction through a terminal at their table, whose objective is to create the experience that the client wants and to deliver to the restaurant a value differentiation in their business model.