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    • Idea de negocio : Seis patas 

      Rojas Rodríguez, Ana María; Giraldo Urrea, Mateo (Bogotá : Universidad Externado de Colombia.Maestría en MercadeoFacultad de Administración de Empresas, 2017)
      In this document we develop a complete bussines idea of Barf nutrition focus on dogs. To make this happen we have done a previous industrial diagnostic that allowed us to identify trends and consumer behaviors in Colombia ...