Universidad Externado de Colombia ::Examinando por Materia "Restaurante Orgánico"

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Acceso abierto
Plan de negocios de un restaurante orgánico en Villa de Leyva
(Bogotá : Universidad Externado de Colombia, 2017., 2017) Ortiz Quiñonez, Laura Juliana; Pocquet Suárez, Victoria
This project aims to demonstrate the viability of Villa Organica, a restaurant with a gastronomic offer that is responsible with the environment and with great nutritional contributions. It is the result of the existence of an unparalleled market opportunity: the growing global demand for organic products due to the desire to maintain a healthier quality of life and to protect biodiversity, and the existence of a single organic restaurant in Villa de Leyva. The creation of this microenterprise, seeks, through alliances and agreements, to benefit consumers, suppliers, business partners and society in general, and promote the development of tourism in the municipality, thanks to the constant growth of gastronomy. The value proposition resides in the commercialization of organic dishes during lunch hours, in a pleasant space, set to talk and share around the food that satisfies the change of lifestyle in front of the tendency to consume and demand organic and healthy products. The restaurant's potential clientele is made up of international tourists followed by national tourists, between 25 and 65 years old, of both genders, with medium-high purchasing power who enjoy a healthy meal with their partners and families.