Examinando por Materia "Negocios sociales"
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- PublicaciónAcceso abiertoAspectos a considerar en proyectos de responsabilidad social enfocados a superar la pobreza rural mediante negocios sociales agrícolas : estudio de caso sobre el negocio social agrícola Campo Vivo, implementado por Fundación Yunus y Mc Cain(Bogotá : Universidad Externado de Colombia, 2018., 2018) Gómez Cuartas, Gloria Estela; Ortiz Daza, Nazly CatalinaThis research deals with the Campo Vivo Agricultural Social Business study case, which aims to "generate solutions and sustainable conditions to overcome the problem of rural poverty", impacting the potato production, collection and commercialization chain, in territories in those that present high levels of rural poverty. We start by considering that, in the implementation of agricultural social businesses, we must adjust the intervention to the realities of the different rural contexts. In the Campo Vivo model, two low risk variables were taken into account, variables that are standard and were included in the decision-making processes of McCain Foods and the Intemational Yunus Social Bussiness Global Network, namely, the poverty conditions of the selected territory and the agroecological conditions of the land. During the implementation, the intervention model was changed because contingent variables that affected the trajectory of the model emerged, such as climate behavior and informal social norms related to agricultura! production.