Examinando por Materia "Industrias alimenticias"
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- PublicaciónAcceso abiertoFormulación de un plan de negocios para la creación de una empresa de alimentos orientados a satisfacer estilos de vida saludables(Bogotá : Universidad Externado de Colombia, 2018., 2018) Rodríguez Peláez, Laura Vanessa; Torres Sandoval, Laura María; Arroyo Tovar, RuthThe proposed business plan was developed by the Lean Canvas methodology taking into account the aclual situation in the Externado University, due to, for the students and professors is difficult to fínd fast and healthy options for the lunch time. The model was propounded by the observation, market research, the implementation of a pilot test during 2017, the study of the healthy diet and thc strategices to reach the market positioning. The Canvas template was developed in order to recognize the characteristics and necessities of the market, attributes of the product, value proposal, distribution channels, financial analysis, among others.
- PublicaciónAcceso abiertoVending sano y nutritivo(Bogotá : Universidad Externado de Colombia, 2019., 2019-07) Rodríguez Pinzón, Ángela María; Caicedo Avellaneda, Sara MaríaHealthy and nutritious vending offers balanted snacks of excellent nutritional quality (fruits, sandwiches, nuts, biscuits and cakes high in fiber, sausages, chips and low-fat dairy and sodium) through automatic vending machines for food and beverages which they have a touch screen where it is possible to present nutritional information and advertising of products aimed at employees of large and medium-sized companies in the city of Bogotá, offering advantages for the health of employees and contributing to the productivity of the company. This project is committed to healthy and quality food as an alternative for everyone in a world where there is more and more awareness to lead a healthy life.