Examinando por Materia "Fitness"
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- PublicaciónAcceso abiertoCreación de un establecimiento temático, gastronómico de postres a base de frutas(Bogotá : Universidad Externado de Colombia, 2019., 2019-05-17) Flórez Forero, Luisa Fernanda; Rodríguez Cruz, Luisa Fernanda; Romero, CeciliaThe objective of this thesis is to evaluate the viability of a business idea about the creation of a gastronomic establishment of healthy desserts in Bogota city. This analysis is done from the perspective of the sector, marketing, organizational. operational and financial aspects. The business idea arises from the opportunity to enter a market in which few companies offer products towards a new fitness trend; a new trend where people are looking for natural products that are not in their health. The project is called Vita, located in the tourist area of Usaquen, its target is ali people who care for their health. The value proposition is to use organic products. To guarantee the quality of the products, has local suppliers that handle the Sello Nacional de Alimento Ecológico
- PublicaciónRestringidoEl ser fitness. Aproximaciones al cuerpo y a la configuración de subjetividades en la red social online Instagram(Bogotá : Universidad Externado de Colombia, 2019., 2019-02) Noriega Londoño, Valeska Alexandra; Zapata García, José Gabriel; Platarrueda Vanegas, Claudia Patricia; Molina Bulla, Carlos IvánThe social construction of being fitness, is a process of transformation that is linked to the way in which subjects are constituted in front of the contents of the internet, in the online social network lnstagram. The practices through which this construction takes place make up the ritual of fitness being, which contains a vision of healthy, beautiful and balanced; relationships that make explicit the way in which women build their bodies and their subjectivities there. The way in which online social networks operate allows us to consider them as pedagogical and intersubjective spaces in the network, in which communities of meaning are configured. Thus, the place of the Internet and its accelerated growth, makes it evident that, as bodies we are involved in a digital ritual that has no end. The meaning of the body as the bearer of meanings gives meaning to the exposed bodies of women on lnstagram. The place to the image, allows to conceive photography as a reflection of what we are and avoiding showing it only as an invention of which we have dominion, the idea is proposed that, as users of the network, we consume images to become bodies.