Examinando por Materia "Estrategias de desarrollo"

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    Estrategias para la articulación del desarrollo local y el marketing territorial en la comunidad de Suesca Cundinamarca
    (Bogotá : Universidad Externado de Colombia, 2019., 2019-05-21) Betancourt Gutiérrez, Erika; López Meneses, Laura Paola; Pareja López, Erika Andrea
    The territorial marketing strategy for the Suesca community at Cundinamarca, is supoorted under the line of research planning and management of tourism and responds to the need to identify the social potential and the own resources of the municipality for the positioning of the destination, in order to propose strategies to improve, not only its tourism development, but also local.