Examinando por Materia "E-health"
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- PublicaciónAcceso abiertoModelo de negocio para una aplicación móvil de distribución de productos farmacéuticos(Bogotá : Universidad Externado de Colombia, 2017., 2017-11) Salazar Gómez, Diego Antonio; Rey Campero, Carlos RicardoThis paper makes reference to a viability study in financial, process and legal terms and in terms of neediness, in arder to develop a startup dedicated to selling and distributing of pharmaceutical products (including medicines); which presence is limited to information technoiogies. Distribution channels are Internet and mobile applications for IOS and Android Operating systems. The principies and characteristics of the necessary channels and allies are explored in the need of being only a hub for selling and distribution, never to have a proprietary stock of products. Also the income and outcome models as a flow of cash is explored, being the main ones the selling of products and marketing incomes; and the corporate structure and new technologies adoption, like cloud computing, as the main outcomes.