Examinando por Materia "Desarrollo endógeno"

Mostrando 1 - 2 de 2
  • Miniatura
    Publicación
    Acceso abierto
    Estrategias para la articulación del desarrollo local y el marketing territorial en la comunidad de Suesca Cundinamarca
    (Bogotá : Universidad Externado de Colombia, 2019., 2019-05-21) Betancourt Gutiérrez, Erika; López Meneses, Laura Paola; Pareja López, Erika Andrea
    The territorial marketing strategy for the Suesca community at Cundinamarca, is supoorted under the line of research planning and management of tourism and responds to the need to identify the social potential and the own resources of the municipality for the positioning of the destination, in order to propose strategies to improve, not only its tourism development, but also local.
  • Miniatura
    Publicación
    Acceso abierto
    Propuesta para el fortalecimiento del turismo cultural en San Jacinto (Bolívar) desde el enfoque de desarrollo endógeno
    (Bogotá : Universidad Externado de Colombia, 2020, 2020) Sánchez Chica, Juan Sebastián; Huertas Cardozo, Netty Consuelo
    One of the destinations in Colombia that stands out for its cultural wealth is San Jacinto, located in the department of Bolívar. This destination is characterized by having sites and traditions that preserve ancestral values and customs to keep alive the historical memory ofthe territory. Despite the above, in San Jacinto there are few efforts made to strengthen cultural tourism, which may become one ofthe reasons for its lag in economic and social development. In this sense, this project aims to design a proposal for the strengthening of cultural tourism in San Jacinto under the endogenous development approach, in order to promote, enhance and preserve tourism resources with this territoiy in mind. In the first instance, a frame ofreference was design to defined the relationship between endogenous development, tourism, culture and how these influence the tourist development of a territoiy. Next, the capacities and context ofthe tourist system in San Jacinto (Bolívar) were analyzed, then the tourist offer of destination was characterized, and finally a strategy was formulated to strengthen cultural tourism in San Jacinto (Bolívar) from the endogenous development approach.