Examinando por Materia "Centro comercial"

Mostrando 1 - 2 de 2
  • Miniatura
    Publicación
    Acceso abierto
    El centro comercial como tercer lugar
    (Bogotá : Universidad Externado de Colombia, 2018., 2018-02) Jurado Tachack, Alejandro; Cortés Gómez, David Augusto; Contreras, Germán
    This current study clarifies the marketing discipline of place as part of the marketing mix and the link with malls. Drawing from only resource exchange the document problematizes the assumption that place is merely physical locales by highlight how places can become inseparable aspects of consumer lives. These exchange processes, and the complexity of the offered resources, influence consumer's relationship with a commercial area as well as their sense of well-being.
  • Miniatura
    Publicación
    Acceso abierto
    Plan de negocios para la creación de un centro comercial virtual vegano : PuntoVeg
    (Bogotá : Universidad Externado de Colombia, 2019., 2019) Ángel Vásquez, Lina Fernanda; Rey Campero, Carlos Ricardo
    This business plan was developed in order to evaluate the viability for the creation of a virtual shopping mall for vegan products in the city of Bogotá, with the idea of contributing to establish Bogotá as the center of the vegan market in Colombia, increasing the visibility of suppliers and distributors that do not have enough economic resources to establish their own marketing and distribution channels. The development of these project is based in the increase of the awareness of the humans related of the animars protection, the environmental sustainability and the importance of having a healthier diet. Apart from that the companies that produce or sell vegan products do not use e-commerce to promote and sen their products, despite that toda y is a useful tool to improve the performance of the companies.