Examinando por Autor "Soto Laverde, Christian Camilo"
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- PublicaciónAcceso abiertoPlan de negocios para incursionar en el mercado de las bebidas sanas y relajantes, elaborando un té a base de productos naturales(Bogotá : Universidad Externado de Colombia, 2019., 2019-01) Castillo Fernández, Ana Lucía; Medina Rubiano, John Alexander; Soto Laverde, Christian Camilo; Rey Campero, Carlos RicardoDevelop a business plan whose functÍon is to venture into the market of healthy and relaxing drinks, making a tea based on natural products, for a defined sector of the city of Bogotá. The specific objectives are: - Make a market research to know socioeconomic stratum, gender, and geographical location of consumers of healthy and natural products, identifying tastes and preferences, in order to establish consumption habits and make a projection on future demand at the sector level. - Mark out the correct strategy so that the business is in accordance with the legal aspects that define the use of relaxing drinks within Colombian legislation. - Establish from a real information of the business and the environment, a financial analysis that allows defining future scenarios, risk and profit margins.