Universidad Externado de Colombia ::Examinando por Autor "Mayorga Serrato, Liliana"

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Plan de negocios Air and Space Museum
(Bogotá : Universidad Externado de Colombia, 2018., 2018-02-10) Salazar Hernández, Paola; Mayorga Serrato, Liliana; Zapata, Carlos Andrés
Families are constantly questioning about the different educational and play activities with their children, it brings benefits for emotional, psychological development and the strengthening of family ties, among others. Then, seeking to meet this need, we find a business opportunity with a balance between education and fun, through the union of the museum and restaurant concept, that is, a cultural service focused on families with a source of income through sale of food, on the outskirts of the City of Bogota with the name of Air and Space Museum. First concept refers to an Aerospace Museum, where families live an educational and playful experience in an environment that allows interaction and learning with history, science and technology related to Space ciences, Astronomy, Cosmology and Astronautics. The second concept, restaurant allows visitors to enjoy a great gastronomic experience, quality food with a varied menu. According to this, this graduate work will analyze and answer the question: Is this business plan of a Museum with restaurant service outside Bogota, that satisfies the need for learning, fun and gastronomy, framed in the concept of interaction with the Universe and its components, financially viable?.