Examinando por Autor "Martínez Rodríguez, Sara Catalina"
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- PublicaciónAcceso abiertoPlan de negocios para la creación de un establecimiento de entretenimiento para los millennials en la ciudad de Bogotá(Bogotá : Universidad Externado de Colombia, 2020., 2020) Martínez Rodríguez, Sara Catalina; Puentes Poveda, Jeisy Jussely; Grajales Velásquez, Jaime AndrésPerceiving the new boom in entertainment and fun in restaurants and bars in Bogotá, this work supports the development of a business plan for the creation of a recreational bar in the city that will be especially focused on the millennial generation. Due to the lack of establishments that offer new entertainment alternatives in the Colombian capital. The business plan consists of creating an establishment that offers food, drink and recreational activities such as: pool tables, ping pong, darts, board games and, as the main differentiator, virtual reality games; all harmonized with pleasant music and a dream atmosphere for those who want to share time with family, colleagues, friends or their couples. Finally, the target market was determined thanks to the preferences and tastes exposed by the citizens surveyed in the city of Bogotá, and was also supported by primary and secondary sources of information, such as sector studies, studies carried out on the millennial generation and statistics presented by the National Administrative Statistics Department [DANE].