Examinando por Autor "Castellanos Marroquín, John Alexander"
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- PublicaciónAcceso abiertoPropuesta de transformación digital para el segmento de clientes de Skynet en la ciudad de Leticia, aplicando design thinking(Bogotá : Universidad Externado de Colombia, 2019., 2019-11) Castellanos Marroquín, John Alexander; Avellaneda Tamayo, Juan CarlosProposal digital transformation applying design thinking a customer’s segment of Skynet de Colombia, it search to implement a strategic proposal that allow reorganize it is business model in Leticia city, improving it services portfolio of satellite connectivity to digital products, also, improving buy experience and creating value for organization, it is translate in new revenues and low operational cost through the process optimization on supply chain, from information technology that allow take strategic decision.