Examinando por Autor "Ángel Vásquez, Lina Fernanda"
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- PublicaciónAcceso abiertoPlan de negocios para la creación de un centro comercial virtual vegano : PuntoVeg(Bogotá : Universidad Externado de Colombia, 2019., 2019) Ángel Vásquez, Lina Fernanda; Rey Campero, Carlos RicardoThis business plan was developed in order to evaluate the viability for the creation of a virtual shopping mall for vegan products in the city of Bogotá, with the idea of contributing to establish Bogotá as the center of the vegan market in Colombia, increasing the visibility of suppliers and distributors that do not have enough economic resources to establish their own marketing and distribution channels. The development of these project is based in the increase of the awareness of the humans related of the animars protection, the environmental sustainability and the importance of having a healthier diet. Apart from that the companies that produce or sell vegan products do not use e-commerce to promote and sen their products, despite that toda y is a useful tool to improve the performance of the companies.