Especialización en Innovación y Desarrollo de Negocios
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Examinando Especialización en Innovación y Desarrollo de Negocios por Autor "Cáceres Gutierrez, Amparo"
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- PublicaciónAcceso abiertoINNOARMENIA(Bogotá : Universidad Externado de Colombia, 2017., 2017) Donneys Correal, Ana María; Cáceres Gutierrez, AmparoWe are an innovation ecosystem in Colombian coffee region, where we generate y facilitate a coworking space, training events where entrepreneurs and innovators can take advantage of our work dynamic that responds with regional capabilities to international trends; thus forming sustainable, sustainable and competitive companies. We manage three approaches based on the needs of the Quindfo department: creative, tourism and agro industrial. In this way and through our weekly events, our members are trained in topics of interest and need. We do not limit our community to our physical space, we are both physical and virtual community, facilitating teamwork, building connections and facilitating each process within our coworkers. In this way lnno Armenia builds, shelters and centralizes the community of entrepreneurs and innovators of the city and the Colombian coffee region.
- PublicaciónAcceso abiertoSuaviCrem : Lo natural combinado con innovación y tecnología al servicio del cuidado y la belleza de la piel(Bogotá : Universidad Externado de Colombia, 2017., 2017) Cañon Chingaté, Martha; Maya Preciado, Leidy; Cáceres Gutierrez, AmparoThis project called "SuaviCrem" is the result of the experience of observing the trend towards the need for self-care with natural products especially for women, and because of the environmental care, the daily use of toxic chemical substances in products and the high cost of existing ones. In the current market, there is too much competition in both industrial cosmetics and natural cosmetics which have been becoming very important in the last decade. The companies with which they compete are truly powerful: each time new products abound in the market but also the needs are increasingly more specific, skins are increasingly sensitive, which require more care, so the differentiator of "SuaviCrem" is that it has 100% ingredients of organic vegetable origin; the main one is aloe, which has excellent properties in cell regeneration being an alternative as anti topical oxidant "SuaviCrem" is aimed at women and men of social-economic stratification from 3 to 6 and within the clients will also have naturist pharmacies; the product is handled in recyclable packaging of ten (10) grams, making the company a sustainable place